City of Midlothian invites all citizens to participate in a communitywide survey to identify the city’s authentic strengths and unique qualities that make up Midlothian’s distinct personality. To uncover public perceptions and attitudes about the Midlothian “brand,” research so far has included focus groups and stakeholder interviews. Research findings are being used to form the mold that will be used to cast a strong, cohesive identity that is easily understood, recognized, and associated with city services and programs. Citizens are encouraged to help Midlothian claim a distinct identity in its own right as we move toward our future. Survey participation is completely anonymous.